At East 33 (Company, or East 33) we are dedicated to pioneering the world’s best oyster culture,
by empowering the people behind it, caring for the places that support it, and delivering moments
to be savoured. East 33 represents quality, a dedication to the authentic and an inspired future,
focused on delivering a moment of joy.
Uniting marque fourth and fifth generations oyster farming families under a single premium banner,
on completion of the acquisitions detailed in this Prospectus (the “Stage 2 Acquisitions”), East 33
anticipates it will be Australia’s largest vertically integrated Sydney Rock Oyster producer and supplier.
East 33 grows oysters that are a bold expression of the sun-kissed, pristine waters of the east coast
of Australia – Latitude 33 degrees.
Sydney Rock Oysters are indigenous, growing naturally, and have thrived for thousands of years on
the east coast of Australia. East 33 fosters this natural process by committing to sustainable farming
practices, safeguarding our pristine aquatic environments with stringent oversight and by engaging
with industry-leading bodies that set and regulate quality standards.
The families set to unite under the East 33 brand, have carried on the heritage of these early
oyster farming pioneers; among others, the Sciacca family has called Wallis Lake home since 1884,
the Verdichs have been farming oysters since 1920, and the Brownes arrived in Port Stephens in 1886.
While the farmers in our family draw on this rich legacy, East 33 keeps a firm eye on the future, crafting
exciting new chapters with every season, nurturing technical innovation and finding new ways to cater
to a more discerning public appetite.
Harnessing a century of knowledge, unparalleled scale, generations of collective farming knowledge,
access to some of the most treasured water producing assets in the world, pioneering aquaculture
technology and a sophisticated corporate management model, East 33 is uniquely positioned to take
the highest quality Australian produce to the world.
In our mission to champion the Sydney Rock Oyster, share it with the world and continue to build
East 33 into an iconic luxury seafood brand, we work with those who share our passion: innovative
artists, iconic fashion labels, the finest producers of the finest wines and spirits, and the most skilled
chefs in the world.
Having completed the acquisition of four oyster farming operations in 2019 as part of the “Stage 1
Acquisitions” and entered into binding Acquisition Agreements to obtain another six operations as
part of the Stage 2 Acquisitions, East 33 is aiming to become one of Australia’s leading luxury seafood
companies. East 33’s future growth is forecast to come from both its organic growth strategies and
the acquisition of well-established distribution networks throughout Australia.
Under this Prospectus, East 33 is offering subscriptions for 160,000,000 New Shares at $0.20 each to
raise a maximum of $32 million (before Offer costs). The Offer is not underwritten. Funds raised under
this Prospectus will provide the Company with the resources to acquire the Stage 2 Acquisitions and
sufficient working capital to operate the business and expand operations. Further information on the
proposed use of funds are set out in section 7.5.
East 33 has also entered into a Credit Approved Term Sheet from the National Australia Bank for debt
funding in the form of an Amortising Term Loan Facility in the amount of $10,000,000 (Amortising
Term Loan Facility). Satisfaction of the conditions precedent to drawdown under the Amortising Term
Loan Facility and the Amortising Term Loan Facility becoming unconditional is a condition of the Offer.
This Prospectus contains detailed information about the Offer and the financial and operating
performance of East 33. This Prospectus also includes a description of the key risks associated
with an investment in East 33 which includes risks arising as a result of the COVID-19 epidemic
and risks relating to export markets, a component of East 33’s growth strategy.
I encourage you to read the Prospectus carefully and in its entirety before making your investment
decision. You should seek professional advice as necessary before making an investment decision.
In particular, the risks of investing in an early stage company must be considered in full and the key risks
for East 33 are set out in Section 5. Any investment in East 33 should be considered highly speculative.
We believe this is an exciting Offer for investors and on behalf of the Board, I recommend the Offer
to you and look forward to welcoming you as a Shareholder.