On behalf of my fellow Directors, I invite you to become a shareholder in Founders First – an exciting
opportunity to participate in the growing craft beer and spirits sectors.
The business was launched in 2017, by Stuart Morton and Dan Wales, as a way of working with
passionate craft brewers and craft distillers, helping them to grow their businesses and reach new
customers. More than simply providing capital to these businesses, Founders First works with them
to enable growth by improving the standard of back room support – including a collective approach
to sales and improving supply chain logistics.
The rising consumer demand for locally connected premium products is shaking up global market
dynamics, and the craft beverages sector is responding. As a shareholder in Founders First you will
have a direct interest in a portfolio of craft beverage businesses that are poised to capitalise on this
large and profitable market opportunity.
Founders First is an ‘accelerator’ that aims to build one of Australia’s largest collection of independent
craft businesses and is well on the way towards achieving this vision.
On or shortly after completion of the Offer, and subject to the satisfaction of various conditions precedent
(detailed in Section 9 of this Prospectus), we expect to hold a geographically spread portfolio with interests
in eleven businesses including craft brand partners and hospitality concept venues. Following two wellsupported capital raisings, that have raised over $24 million, the funds raised through this Offer will enable
us to further grow this portfolio.
Our management team, led by CEO Mark Haysman, has a collective century of experience in global fast-moving
consumer goods, retail and hospitality as well as corporate finance and investment. They have commenced
the integration and delivery of value-adding capital, commercial and hospitality solutions for our craft brand
partners and continue to target new business opportunities – actively managing our business portfolio to
drive shareholder returns.
The safe operation of our Partners’ assets and the safety of our staff, contractors and the public are
paramount. With our partners, we accept our responsibility to protect the environment and to operate
in a safe and sustainable manner.
This Prospectus contains detailed information about the Offer, the industry, the Company’s financial
and operating performance, as well as the key risks associated with an investment in the Company.
These key risks are set out in Section 4 and include, among others, speculative investment risk, the
impact of a failure to implement investments, reliance on key personnel, sales and marketing success
and failure to scale up and commercialise the Company’s offering.
I encourage you to read this Prospectus carefully and in its entirety before making your investment decision.
On behalf of the team at Founders First, I invite you to consider this offer and look forward to welcoming
you as a shareholder.