On behalf of the Board, it gives me great pleasure to invite you to become a shareholder of Gefen
International A.I. Ltd (Company or Gefen).
Gefen has developed a digital platform marketplace for regulation-heavy industries where carriers
(enterprises) use agents to sell complex products to customers where human advice, expertise and
touch are required.
Carriers are often large national and multinational companies with aging legacy systems that are
complicated and costly to leverage into digital systems to benefit their agent networks. Gefen offers its
digital platform to carriers as a white-label solution to deliver consistent and compliant content, services
and products to their agents. Gefen generates recurring subscription license revenue from carriers for
offering this white-label solution.
In many markets, agents are independent and not affiliated to a specific carrier. Gefen also generates
commission revenue from sales made by independent agents through the Gefen platform. Gefen has
the flexibility to empower every stakeholder from the largest carrier to the single independent agent.
The initial agent-based industries Gefen has entered are insurance, financial services and real estate
with 31 contracted blue-chip carriers including Assicurazioni Generali Group, TAL, Dai Ichi Life and
Manulife Insurance Group. The Company reasonably believes that there is significant opportunity to
continue to grow its current carrier base.
Gefen has grown rapidly achieving revenue of $16.4 million in 2020. Gefen anticipates the shift to digital
strategies and offerings will continue. The compounding effects of compliance risk and changes in
customer expectations, together with the COVID-19 pandemic, has accelerated the adoption of digital
transformation and business automation. Gefen is positioned to accelerate this digital transformation, to
drive more revenue and productivity benefits for its carrier customers.
Gefen intends to grow by continuing to pursue its dual strategy of securing more engagements with
carriers to generate additional recurring subscription revenue and to acquire more networks of
independent agents to generate additional commission revenue. The Board and management have
developed a strong pipeline of opportunities for both strategies.
To fund this growth plan, this Prospectus is seeking to raise $25,000,000 via the issue of 25,000,000
Shares at an issue price of $1.00 per Share under the Offer.
The Board has significant expertise and experience in growing software businesses to agent-based
industries and will aim to ensure that funds raised through the Offer will be utilised in a cost-effective
manner to advance the Company’s business.
This Prospectus contains detailed information about the Company, its business and the Offer, as well
as the risks of investing in the Company and I encourage you to read it carefully. The Shares offered by
this Prospectus should be considered highly speculative.
I look forward to you joining us as a Shareholder and sharing in what we believe are exciting and
prospective times ahead for the Company. Before you make your investment decision, I urge you to
read this Prospectus in its entirety and seek professional advice if required.
Chairman and Chief Architect