On behalf of the Board of Directors, I am pleased to offer you this opportunity to become a Shareholder of
Laybuy Group Holdings Limited (“Laybuy” or the “Company”).
Laybuy is a buy-now-pay-later (“BNPL”) provider with a market leading position in New Zealand and growing
presence in Australia and the United Kingdom.
The Laybuy payment platform enables customers to split the payment of purchases, both online and instore,
across six, weekly, interest free instalments, the first being at the point of sale. Customers are typically subject to
transaction limits of approximately NZ$120 to NZ$1,500, depending on their credit report score. Currently, Laybuy
is available across a wide range of retail subsectors including fashion, travel, homewares, sports and entertainment.
Laybuy launched in New Zealand in May 2017 and after experiencing early success, a year later launched in
Australia through existing New Zealand merchants and new Australian merchants. In February 2019 Laybuy
officially launched in the larger UK market with shoe retailer Foot Asylum. For the 12 months ended 30 June 2020,
Laybuy had more than 5,600 Active Merchants and over 470,000 Active Customers on its platform, representing
an increase of ~50% and ~110% respectively compared to the prior 12-month period. The United Kingdom
represents a significant opportunity for Laybuy with the Company already experiencing strong growth across
all key operating metrics.
Laybuy has entered into a partnership with Mastercard, which will enable it to issue digital cards to Laybuy
customers in New Zealand, and expects to launch a digital card in New Zealand, Australia and the United Kingdom
by the end of 2020. Issuing a digital card to Laybuy customers will allow the Company to provide a fully
functional ‘tap and go’ BNPL offering anywhere that offers contactless payment and Laybuy. The partnership
is expected to broaden Laybuy’s revenue streams and deepen customer loyalty.
Laybuy is led by an experienced Board and management team with broad retail, commercial, governance and
financial skillsets. Laybuy’s growth strategy is anchored around leveraging the Company’s scalable platform
and has three key components: increase market share in already established geographies; rapidly grow in the
United Kingdom and other international markets; and new platform enhancements to drive network effects.
The Offer outlined in this Prospectus is underwritten by Canaccord and Bell Potter and comprises a A$40 million
primary issuance; a A$40 million sell-down by existing shareholders and an employee gift offer. The Offer
proceeds from the primary issuance will primarily be used to fund receivables growth in the United Kingdom,
increase sales and marketing in the United Kingdom, and increase staffing to support growth in the United
Kingdom. On completion of the Offer, successful Applicants will hold 32.5% of the Shares and Existing Holders
will hold 67.5% of the Shares.
This Prospectus contains detailed information about the Offer, the Company’s operations, performance, financial
position and key personnel, as well as the broader sector it operates in. It also provides detailed information on
the risks associated with an investment in Laybuy, which are set out in Section 4.
I encourage you to read this Prospectus in detail before making a decision to invest in Laybuy.
On behalf of the Board, I look forward to welcoming you as a Shareholder.