On behalf of the Board, it is my pleasure to offer you the opportunity to become a Shareholder of Mad Paws Holdings
Limited (the Company).
Mad Paws is an Australia-based pet services business operating in an exciting and growing industry with strong
Mad Paws was largely co-founded in 2014 by Justus Hammer (Group CEO), Alexis Soulopoulos (CEO New
business), and myself, with the aspiration to create Australia’s number one pet services marketplace, a trusted and
valued brand, and to enhance the overall experience of owning a pet in Australia. Mad Paws was acquired by the
Company in December 2020 with the purpose of seeking a listing on the ASX in 2021. Shareholders in Mad Paws
received shares in the Company as consideration for the acquisition.
With low and falling birth rates, in some households, pets are now seen as a legitimate substitute for children. The
‘humanisation’ of pets thematic has continued to thrive in Australia with a 2019 report released by Animal Medicines
indicating that there are an estimated 29 million pets in Australia, with around 40% of Australian
households owning at least one dog.
Mad Paws has built a proprietary, tech-focussed online marketplace platform that provides pet owners with a unique,
user-friendly experience that always has their pet’s wellbeing in mind. With a constant focus on pets and their
owners, the Mad Paws marketplace offers pet owners easy and convenient access to a range of pet walking, pet
sitting, and pet care services via its community of over 19,000 pet service providers registered on the Mad Paws
In addition, Mad Paws has plans to build on this by adding additional pet-focussed services, such as our recently
launched pet food subscription business, Dinner Bowl, as well as proposed expansion to offer a pet insurance
product currently under development, adding further value to our loyal Mad Paws community of over 19,000 pet
service providers and over 450,000 registered users in Australia (at 30 June 2020) and allowing pet owners (or ‘pet
parents’ as commonly called) to give their pets the healthy and happy lifestyle they deserve.
Mad Paws’ pet services marketplace platform is unique within Australia. We believe the Mad Paws business model
provides a compelling proposition for customers and investors by not only offering an existing customer and revenue
base with over 180,000 transactions booked on the Mad Paws marketplace to 30 June 2020, but also opportunities
for future growth and expansion, by both accelerating customer acquisition amongst existing services and rolling out
additional offerings which are complementary to our existing pet care services business.
An offer is being made under this Prospectus to raise between $10 million and $12 million from the issue of New
Shares, at a per share Offer Price of $0.20. The Offer is being managed by Foster Stockbroking Pty Ltd and CCZ
Statton Equities Pty Ltd as the Joint Lead Managers.
Existing Shareholders6 will retain approximately 72.04% of the Shares in the Company upon Completion of the Offer
with Shareholders representing approximately 27.96% of the register (assuming the Maximum Subscription of $12
million is raised).
This Prospectus contains detailed information about the Offer, the industry in which Mad Paws operates, its business,
and historical financial performance. The Mad Paws business is subject to a range of risks both inside and outside its
control, which are discussed in detail in Section 5. I encourage you to read the Prospectus in full and to consider the
I am truly excited to be working with Mad Paws as Chair, a business that has strong growth prospects in an attractive
and dynamic industry. On behalf of my fellow Directors and the Mad Paws management team, I look forward to
welcoming you as a Shareholder.